ADVERTISING ON MRLANDLORD.COMGet your advertising to thousands of rental owners NATIONWIDE!After 25 years of serving rental owners, over 125,000 thousand rental owners have subscribed to the Mr Landlord newsletter and/or email Rental Owner newsletter sent to mrlandlord.com visitors. The MRLANDLORD.COM web site, which debuted in February of 1998, continues to be the #1 Internet Resource for Landlords and Landladies for where landlords receive answers and solutions to their questions and challenges (and we continue to grow). Click here to read for yourself just a few of the comments about our website from our visitors. Each month on our website, over 1,000,000 pages are read from the 75,000 to 90,000 monthly visits (according to google analytics), often peaking over 100,000 monthly to our site by the landlords who come here regularly looking for answers to their management and real estate challenges (more with longer visits than any other landlord website), including up to 6,000 visitors who log on multiple times each day. 94.5% of our visitors are actual rental property owners or managers (not just individuals interested in real estate. Approximately 60,000 (and growing) have registered as users, requested and have received our Rental Owner email newsletters. If you want to make landlords aware of your product or service, advertising on MrLandlord.com is the most cost effective way for you to reach tens of thousands of THIS specific target audience you are trying to access. In addition, your advertisement will benefit greatly from your association with our website that has developed unmatched, widespread popularity and reputation nationwide. MrLandlord.com is known and respected by members of rental owner, landlord and apartment associations throughout the country as the place where landlords go for answers, resources, tools and services to grow or successfully maintain their rental business. As of January 2012, MrLandlord.com reaches 50,000 to 60,000 unique visitors (potential new customers for you) per month. Most of them return to the website numerous times during the month, many multiple times daily. They stay an average of over 10 minutes and visit 10 pages on average per visit (both rankings are more than two times higher than any other landlord website). Visitors are either already using products and services such as you provide, or are looking to purchase them. MrLandlord.com maintains low-cost advertising rates that will reach the market you are looking for. With Mrlandlord.com, you will increase your success in the landlording marketplace. With more than 100,000 landlords every quarter using the resources available at MrLandlord.com, take advantage of our advertising opportunities to tap into the landlord market. If you would like to get your product or service in front of tens of thousands of targeted rental property owners and managers, here is the place to do it. MrLandlord.com advertising rates and options are listed below. Please note: All ads are subject to approval by MrLandlord.com. Any company, product, or service which are competitive to products or services offered by MrLandlord.com or existing major sponsors will not be accepted.
RATE CARD (Current as of January, 2012)The following are the current rates for advertising on the MRLANDLORD.COM website (rates are subject change without notice):ADVERTISER OPTION #1 - Advertisement or Sponsor Email Newsletter. Our Rental Owner Newsletters has been requested by over 60,000 rental owners and managers who wish to directly receive it by email. The newsletters are subscription based, meaning landlords voluntarily request it. The newsletters are sent three to four times a month. If you have a product or service for rental owners, this is one of the most cost-effective way to reach a targeted market of rental owners and managers. You can request to reach our audience and current active subscribers of between 16,000 and 17,000. Your cost is $600 per newsletter sponsorship to reach the 16,000+ active subscribers(less than $40 per thousand email newsletter delivered, 4 cents per ad) for up to a 60 word advertisement. For two or more consecutive ads, (paid in advance) receive an approximate 20% discount, only $500 per newsletter sponsorship (approximately $30 per thousand email newsletter delivered, 3 cents per ad). These ad rates are by far an outstanding value for your money to a targeted audience. If you had to use direct (snail) mail to reach 16,000 of your target market including rental owners and managers, your cost would be over $7,000 for postage alone! Still not convinced our advertising rates are a great deal? Are you kidding me? Keep reading! In addition, the response rate to an advertisement in our Email Newsletter Updates (that owners have actually ASKED to receive) is DOUBLE to TRIPLE the normal response rate of direct mail advertising. Many of our advertisers have reported that they have generated several thousand dollars from a single ad in our newsletter. Because our email Newsletters are actually requested, they are read from beginning to end. You get a far better response than normal classified advertising. Plus, you can boost your response rate even more by sending us a paragraph or two with a great management tip that I can include in the same newsletter that your ad appears and credit to you and/or your company. And the best news is that you begin getting "immediate" responses to your ad within hours not days. You do not have to wait 5 to 20 days for the response to direct mail advertising. One recent advertiser, said he got approximately 2,000 click thrus to his website shortly after placing an ad in our email newsletter. Another sponsor recently had over 600 readers actually RESPOND to their offer within 24 hours after our email Update was sent. Do I need to say more?? Send me an email with your advertisement of up to 60 words (at least one week prior to the week you want it to appear) to: editor@mrlandlord.com. If this is your first time running an ad, you will need to call our offices and give your credit card information for payment. The best time to call is between 10am and 4pm eastern time, Monday through Friday. Our direct number is 1-757-436-2606. ADVERTISER OPTION #2a - Solo Mailing - Rental Owner
Email Newsletter
This is a mailing where your service or product is the only item featured in the mailing that goes to 16,000 of our current email newsletter readers). You get to have the readers undivided attention. The cost is $200 per thousand for a one-time mailing which is at a cost of only 20 cents per prospect. This beats the socks off the cost of printing and postage of regular mail which would be triple the expense and less than half as effective while you wait "days" for results. Instead with our advertising option, you get highly targeted, inexpensive and fast delivery. Send up to 500 words including a management tip associated with your product or service along with a description of your product or service and benefits along with all your contact information and website address. ADVERTISER OPTION #2 - Solo Mailing - Mr Landlord
Printed Newsletter
This is a mailing where your service or product is the only item featured on a full letter-size (8 1/2" x 11") flyer inserted in one of the monthly mailings of our popular printed Mr Landlord newsletter (which is delivered by regular mail). Your cost to be included in this mailing which is mailed out to up to 5,000 subscribers is $200 per thousand, which includes printing of your flyer. You simply provide the camera ready copy. ADVERTISER OPTION #3 - Silver Sponsor (6 Email Ads over 3 Months Plus Banner Ad or Text Link Page Sponsor)
Have an email ad included twice a month in our Rental Owner Updates for the next 3 months (six ads) plus target your marketing even further!
With our banner or text link advertising options, you can target your marketing based on the content of selected pages that is most relevant to your product or service. You do this by selecting one of the popular pages of our website where you would like your banner or text ad to appear. Our most visited website pages are listed below. Pick the content page most relevant to your target market. Your company would then be considered the "sponsor" of that page.
The discounted cost of six email ads is $3,000. In addition receive a banner or text link ad for for FREE for three months (additional $1,000 monthly value, $3,000 bonus value for three months) Silver sponsors are for a minimum 3 month term payable in advance). The bonus banner or text link ad is placed on your choice of the following pages. Landlord Weekly Survey
Rental Form
Weekly Tip
Freebie Page
Special Report
Tenant Credit Reports
Landlord/Tenant Law
Landlord Suppliers
Landlord Services
Property Managers
Speaking Schedule
Chat Room Intro
First Time Visitors
New Landlords
Contest Winner
Landlord Calculators
Reminder Service
List Your Vacancy
Catalog Index
Money Lenders
Top Ten Bestsellers
Real Estate Associations
Asset Protection Forum
Tax Matters Forum
Q&A Forum text link only (3 times standard cost)
Home Page (3 times standard cost)
ADVERTISER OPTION #4 - Web Page Sponsor (Have a Banner Ad or Text Link Ad on any one of the above select web pages). The standard cost to have a Banner Ad or Text Link Ad placed and running for one complete month on a selected page is $1,000. If you ran the ad for three months the cost is $2,000 payable in advance (includes one month for free).
ADVERTISER OPTION #5 - Gold "Partner" Sponsor (12 Email Ads Over 12 Months Plus Banner Ad or Text Link Page Sponsor)
Have an email ad included once a month in our Rental Owner Updates for the next 12 months (12 ads) plus target your marketing even further with banner Or Text Link ad for 12 months.
Reserve your 12 email ads PLUS banner position for TWELVE months (payable in advance) for only $7,500. Gold Partner Sponsors receive $6,000 of discounted email sponsorships over the year AND $8,000 of discounted Banner Ads over the year. Plus, Gold sponsors have the option of also receiving free sponsorship at one of our LIVE events (additional $1000 value - see below). Total $15,000 of already discounted sponsorship value package - Your cost only $7,500. Gold Partner Sponsor discounts extend for the entire 12 month duration of their sponsorship. The Banner or Text Links sponsorships for a specific page on our site, which is included in this sponsorship package, are made available on a first come, first serve basis. ADVERTISER OPTION #6 - Conference/Convention/Cruise Sponsorships. For companies who may want LIVE and dirct connection with our most active customers, Conference sponsorships are an excellent advertising option. For $1000, you can be a sponsor for one of our MRLANDLORD.com live events, our National Landlord Convention, Two Day Landlording Bootcamp or our annual Landlord Cruise Conference. As a sponsoring company, we will give all convention, bootcamp or cruise conference attendees an 8 1/2 X 11 handout that contains information about your company's product or service. Normal attendance for MRLANDLORD.com events range from 150 to 500 attendees. In addition, as part of the sponsorship fee, you will have an opportunity to take a few minutes in front of the entire audience to introduce your service or product. In addition, the names of convention or cruise sponsors will be featured in the Convention or Cruise Conference Resource Notebooks, given to all participants. Click to see how much landlords like our conferences and cruises. OTHER MEANS OF ADVERTISING
For additional advertising opportunities, to place your ad or to propose revenue-sharing possibilities, send an email to advertising@mrlandlord.com. SALES REPRESENTATIVE WANTED
If you would like to work for mrlandlord.com as independent advertising/sales representative (on a national or regional basis), please send an email to editor@mrlandlord.com.
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