 Cheap Effective Marketing (by Ray-N-Pa [PA]) Mar 5, 2025 11:29 AM
 Cheap Effective Marketing (by Sisco [MO]) Mar 5, 2025 12:00 PM
Cheap Effective Marketing (by Ken [NY]) Mar 5, 2025 12:33 PM
Cheap Effective Marketing (by DJ [VA]) Mar 5, 2025 12:43 PM
Cheap Effective Marketing (by 6x6 [TN]) Mar 5, 2025 2:11 PM
Cheap Effective Marketing (by Ray-N-Pa [PA]) Mar 6, 2025 6:58 AM
Cheap Effective Marketing (by Ray-N-Pa [PA]) Mar 6, 2025 7:05 AM
Cheap Effective Marketing (by zero [IN]) Mar 6, 2025 8:19 AM
Cheap Effective Marketing (by DJ [VA]) Mar 6, 2025 9:53 AM
Cheap Effective Marketing (by Busy [WI]) Mar 7, 2025 2:34 PM
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Cheap Effective Marketing (by Ray-N-Pa [PA]) Posted on: Mar 5, 2025 11:29 AM
Message:
Some folks have expressed a desire to market empty units that they have cheaply and effectively. I wanted to share an idea that I implemented and works. I couple three techniques into one business practice.
On the refrigerator, I have a magnet with a sticker on it. It reads -
Top Referral Bonus for Successful Placements
Ray (xxx) xxx-xxxx
Offices, Apartments, Garages, Houses
For maintenance trouble calls
xxx-xxx-xxxx
I offer a move in special when I want to offer perceived improved value. I partner up with the local pizza shop and give a certificate for a small cheese pizza for move in day. The pizza shop also provides me with magnets where I have their menu hanging from the frig. A small chesse pizza doesn't go far, so the pizza shop gets the three pizza order and they make their money where they do best - selling toping and additional pies.
Hopefully someone can implement this. Why do I like it? You should know who your great residents are and their referrals tend to also be very trainable --50.96.xx.xxx |
Cheap Effective Marketing (by Sisco [MO]) Posted on: Mar 5, 2025 12:00 PM
Message:
The chip clip is another promotional item that doesn’t get thrown out often. --149.76.xxx.x |
Cheap Effective Marketing (by Ken [NY]) Posted on: Mar 5, 2025 12:33 PM
Message:
At one point i had tenants saying they lost my number,i had a bunch of magnets made up and i never heard that again. --74.77.xx.xx |
Cheap Effective Marketing (by DJ [VA]) Posted on: Mar 5, 2025 12:43 PM
Message:
Referrals from good residents are always great.
Are you saying you put "free pizza" in the ad, as a move-in special? --72.218.xx.xxx |
Cheap Effective Marketing (by 6x6 [TN]) Posted on: Mar 5, 2025 2:11 PM
Message:
Thank you, Ray. --73.19.xxx.xx |
Cheap Effective Marketing (by Ray-N-Pa [PA]) Posted on: Mar 6, 2025 6:58 AM
Message:
DJ - I don't advertise the free pizza in my adds. The way I see it, if folks have passed my pre-screening process - my job is only half over. I now need to connivence them to move in. This is where move specials (free pizza) and welcome home gifts give me a slight edge over the next place. I needed a way to create WOW.
Sure these things will run me about $35, but I am sure that after seeing a welcome home basket and pizza certificate - that people remember that little bit instead of "that was the place where the last folks who looked at it tracked in snow." $35 around here is only one days worth of rent --50.96.xx.xxx |
Cheap Effective Marketing (by Ray-N-Pa [PA]) Posted on: Mar 6, 2025 7:05 AM
Message:
Sisco - I love the clip idea. That typically goes on a potatoe chip bag which is left out in the open --50.96.xx.xxx |
Cheap Effective Marketing (by zero [IN]) Posted on: Mar 6, 2025 8:19 AM
Message:
We have ship clips that have magnets on them.
Can't hang a bag of chips from the fridge, but the empty clip stays there until needed.
Brilliant idea. --107.147.xx.xx |
Cheap Effective Marketing (by DJ [VA]) Posted on: Mar 6, 2025 9:53 AM
Message:
Hey, Ray,
Do you have the welcome gift already there during showing?
I had never thought of doing that before - I always just had it there on move-in day.
But already having it in place for showing makes sense (ding! Lightbulb on!) --72.218.xx.xxx |
Cheap Effective Marketing (by Busy [WI]) Posted on: Mar 7, 2025 2:34 PM
Message:
And, Ray probably owns the pizza parlour building, heehee!
Referrals from current, or past great tenants are the best! --72.135.xxx.xx |
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