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Advertising (by GKARL [PA]) Sep 21, 2022 5:27 PM
       Advertising (by 6x6 [TN]) Sep 21, 2022 8:59 PM
       Advertising (by GKARL [PA]) Sep 21, 2022 9:46 PM
       Advertising (by Wilma [PA]) Sep 22, 2022 9:49 AM

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Advertising (by GKARL [PA]) Posted on: Sep 21, 2022 5:27 PM

I've been using Turbotenant to advertise apartments. They syndicate to Zillow, Zumper and Posted the ad a couple of days ago and have gotten only 6 responses through Turbotenant. I separately posted on FB today and have only gotten 5 responses. This is a 3 Bedroom, 1 bath apartment that's been newly renovated. Asking $1,600 per month which is in line with the market. When I search for the ad on Zillow, I don't see it. Same applies to Zumper, yet the few responses I got on Turbotenant are sourced from Zillow. Given that both sites are selling ancillary services, I'm wondering if syndicated ads get a lower ranking versus directly advertising on the platform.

Advertising (by 6x6 [TN]) Posted on: Sep 21, 2022 8:59 PM

When I used Turbo Tenant, I also advertised separately on Zillow. It seemed to me that I got fewer responses from "Zillow" threw Turbo Tenant then from Zillow themselves. I thought that seemed odd. You may be right in your assumption.

Advertising (by GKARL [PA]) Posted on: Sep 21, 2022 9:46 PM

I just posted directly on Zillow a couple hours ago and got more inquiries in the last 2 hours and I have in 2 days from turbotenant. The last time I used turbotenant was about a year ago and the inquiries via that platform were quite heavy. It's simply not the same now.

Advertising (by Wilma [PA]) Posted on: Sep 22, 2022 9:49 AM

GKARL(PA) - thanks for the follow-up. I've been following all discussions about advertising as I may have a vacancy coming up. Coming from a fellow eastern PA LL, that's very useful info.

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Subject: RE: Advertising
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