--75.187.xx.xx

Advertise in Hispanic social clubs, churches & restaurants. --173.91.xxx.xxx

I asked about that too and someone replied to publish the advertising in their language. --73.33.xxx.xxx

--98.20.xxx.xxx

--69.121.xxx.xx

New Jersey --69.121.xxx.xx

--67.170.xxx.xxx

Good pictures. --136.32.xxx.xxx

--71.38.xxx.xxx

You cannot attempt to focus your marketing on any particular ethnic group. Blatant violation of fair housing laws, can't believe no one said anything before me. No dif than you saying " I prefer to rent to White people, how can I focus on getting White tenants." --73.141.xxx.xxx

I also agree with Mike45. We have replaced the part on the back of an electric stove from high heat and a tenant has also gone through two stoves and now is complaining about two elements(burned receptacles). These can cause electrical shorts that are not easily remedied. Both of those tenants happened to be originally from Central America. I believe it's because the traditional dishes are fried and boiled more than baked. The ovens are used as a storage space. We prefer gas stoves. --136.32.xxx.xxx

As to cooking, our appliance guy says no to electric flat top ranges. He said Hispanics cook right on top. Now, I am sure that is not true of all, but he was in a better position to know than I am. We have rented to a couple of different Hispanic people, and I would say that one of the experiences was better than the other. One was a temporary worker in the area (good), the other was a couple & they drank & partied all the time and left it pretty dirty. --76.4.xx.xxx

I do nothing special to market to Hispanics nor do I have to. The areas my rentals are in have plenty around and one place is right in the middle of a PR neighborhood. I just put up a sign and run Craigslist. They know the area and where they want to live. Here lately, I've been getting more interest from non Hispanics who seem to be moving into the area. --207.172.xx.xxx

BRAD --68.50.xx.xxx

Hello, As far a deposits for Hispanics how much. Also, do you ask for a month rent ahead of time? --174.226.xx.xx

Don [PA], I don’t think there is any law being violated by targeting specific groups, races, or religions. Issues arise when you discriminate against certain groups, races, or religions. As long as he isn’t discriminating against other races he’s not violating any laws. Now if he were to only accept Hispanic tenants and deny all other races that would be a different story. My understanding is he is trying to tap into the Hispanic tenant pool, and looking for ideas to advertise to that group. --72.224.xxx.xxx

No law being violated by targeting specific groups, races, religions? Are you nuts? You cannot exhibit any preference for any ethnic group, race, religion. Targeting one group is exhibiting a preference. By your standard someone could put an ad that states " looking for Wjite tenants," and it would be OK as long as they actually did accept Blacks. --69.248.xx.xx

Don [PA] why don’t you re-read his question and my response and tell me where it says “I only want to rent to Hispanics” or where I suggested that was OK!!! His original post read “I'd like to find more Hispanic tenants but I'm not sure how to tap into that market other than word of mouth. Any ideas?” As I said before my understanding is he is trying to tap into the Hispanic market in his area. It was suggested to him by others to advertise in Spanish, in Hispanic establishments, on Hispanic radio stations, and in Hispanic churches. That is no different than trying to target tenants from the Coast Guard by advertising on Base, or in establishments that members of the Coast Guard frequent, (as a LL on here does) or trying to target 55 plus tenants by advertising in senior centers etc etc. As you stated “ You cannot exhibit any preference for any ethnic group, race, religion”. If he was to only rent to Hispanics he would be showing a preference to that ethnicity, but he is not doing that, he wants to attract more Hispanic tenants, so he was given advice how to attract that group. That is COMPLETELY DIFFERENT than saying “Looking for Hispanic Tenants” Why don’t you take some time, do some research, and then post the law that says you cannot advertise in a manner that reaches your target market? (Hint) You won’t find it! Companies have been advertising in a manner to reach a specific market since the dawn of advertising. You should probably know what you are talking about before you call someone “nuts”, or at least make sure WHAT your talking about actually applies to what has been asked, or suggested. He never suggested he only wants to rent to Hispanics, nor did I, (or anyone else for that matter) suggest it was legal to rent only to Hispanics. --72.224.xxx.xxx

Na habla Espanol............Charlie................ --32.214.xxx.xx

Most are related, but they all know each other. Once you have proven yourself to be honest and fair with one family, they will all rent from you. Some LLs are unscrupulous and rip them off. They, like all other peoples, appreciate honest and fair. --69.80.xx.xx

--69.248.xx.xx

Other landlords on here who think it is ok for a landlord to exhibit a preference for a particular ethnic group, please chime in. --69.248.xx.xx

If your an attorney then you should know that if a LL has units in an area that consists mainly of Hispanic individuals then they can advertise in markets that reach their target tenants. Again show me the law that says a LL can’t advertise on a Hispanic radio station, in Hispanic stores, or bilingually. Open your mouth and stick your foot in it, your the fool and talking ridiculous! I’ll say it again, cite the law that specifically states it is illegal to advertise bilingually, or putting a flyer up in a store that is frequented by Hispanics. You are clearly a fool if you think adding an advertisement on a Hispanic radio station, or listing it bilingually in addition to your standard Craigslist, or Zillow, etc etc advertisements violates Fair Housing Act laws. I said it before, TWICE ACTUALLY, he inquired about advice on how to attract more Hispanic tenants, he was given advice on how to reach a Hispanic market. I have re-read the posts and can’t seem to find where it says he wants to advertise so he only attracts Hispanics, or where I suggested, or anyone else suggested that he should do that, or that that is legal. I’m curious Don, how would you advertise your available units if your standard form of advertising wasn't reaching the demographic in your area, in this case Hispanics? Would you advertise in both Spanish and English, or in a format that reaches the Hispanics, or would you sit back and look at your empty units waiting for word mouth referrals? --72.224.xxx.xxx

Don,And everyone else,I’m an immigrant from Northern Ireland and I don’t worry too much about Fair housing laws or anything else,Whoever answers the adv.and has the money,gets it..............Charlie........... --32.214.xxx.xx

Why don’t you use that BIG LAW SCHOOL brain of yours and explain how you feel he should advertise so he reaches Hispanics without violating FHA laws, seeing how you feel that the advice he was given violates FHA laws. Unless of course you think he should only advertise in English, and in formats that are presented to English speaking tenants only.........but wait, then you would be discriminating against non-English speaking individuals wouldn’t you??!!?? So do tell DON, how does he market his units to the Hispanic demographic if his traditional forms of advertising are not reaching them? --72.224.xxx.xxx

I would caution however against ONLY doing advertising that would be seen by one ethnic group. That type of LIMITED advertising would be seen as discriminatory. And landlords have been found guilty of discrimination by doing such. So along with doing any type of target marketing, make sure you are also doing advertising that reaches the general public. --72.214.xx.xx

Well Don, it appears your plea’s for others on this site to agree with you went unanswered. I would ordinarily not gloat, but in this case you were the 1 who felt the need to insult me, and questioned my intelligence. It appears it is you that was “spouting off and don’t your backside from a hole in the ground”. In the future I suggest you insure you understand the topic, and the advice being given prior to running your mouth, or casting insults. Mr. Taylor, first off, thank you for this extremely informative website, it is my go to source for all things related to LLing. In addition thank you for your explanation, it was exactly what I was thinking, only relayed in a more eloquent way. --174.192.x.xxx

There is a law, and there have been court cases and fines from advertising that just targets one group. The famous case was a landlord that only advertised in a local Jewish publication. They were taken to court on discrimination charges and lost. You can still do target marketing but you also have to do some general advertising, so you can prove that you were not just trying to reach one group. --108.56.xxx.xx

Oh, Just read Jeffrey's post. --108.56.xxx.xx

Screw it up and you might find yourself trying to explain what you meant to a no-nonse judge. It can be a slippery slope... --24.20.xxx.xxx

That should read "no nonsense" --24.20.xxx.xxx

JB, what would you have to explain to a judge if your ad on Craigslist was in both English and Spanish or if in addition to your Craigslist and Zillow ads you put a flyer up in a predominately Hispanic store or church? --174.192.x.xxx

Well JKJ, you better be able to show that you actually advertised somewhere besides an Hispanic church or store and that you advertised in English (in addition to Spanish) or you could find yourself where many others have in the past...under a microscope. --24.20.xxx.xxx

JB I agree with you 100 percent, if one was to advertise in a manner that only targeted 1 specific race you would be violating FHA laws. But, as I said, the original poster never said he wanted his advertising to only reach Hispanics, nor did anyone suggest he advertise in a way that only reaches Hispanics. The original poster asked how to tap into the Hispanic market, others gave suggestions on how he could target that demographic. --72.93.xxx.xx

Agreed. I just want any reader (and the OP) to understand the sensitive nature of targeting in this particular manner. --24.20.xxx.xxx

Fair enough, I understand completely what you are saying. I agree that it is a sensitive area. --72.93.xxx.xx

--47.156.xx.xx

Jeff,, it is not just a matter of advertising in a particular language, the original poster admitted that he wanted to target a particular ethnic group. Would anyone here be comfortable going to their local fair housing office and admitting that they want to target a particular ethnic group in their marketing..... Other than the one particular simpleton ? --69.248.xx.xx

"I want to find more Hispanic tenants". If the landlord admitted to a marketing campaign " to find more Hispanic tenants", as he has in his post he is exhibiting preference. --69.248.xx.xx

Do you want to test this? --99.59.x.xxx